For over twenty-five years, Dr. Betty has been transforming business, culture, and people, making her an award-winning business turnaround expert. She blends academic models with her own business and entrepreneurial experience, strategic intellect and humanitarian endeavors to impact positive change. She possesses a unique universal understanding of various industries and businesses within the U.S. and international markets. As a C-level executive for Fortune 500 national and regional banks in the United States, she has affected business turnarounds, achieving pre-tax profit YOY increase from 3% to 37.5% in a four-year period, with significant improvements in key financial metrics (ROA, ROE, Efficiency Ratio, top line revenue growth, expense management, employee retention, etc.). She has led strategy & implementation of mergers & acquisitions, as well as DeNovo rollouts, with the roll out of over 100 new business & retail locations in under 3 years, resulting in record 18-month accretion on average. Her secret to sustainable top performance is the implementation of a values-based culture in every organization she has led. Currently Dr. Betty has P&L responsibility for a $6 billion line of business. A pioneer in her field, she set aside half billion dollars for lending to women and minority-owned businesses, only six months after starting her turnaround at California Bank & Trust. She teamed up with community-based organizations across the state and created a consortium of geographically located organizations where business owners could go to for business education. The community rallied around her and the bank, and voted California Bank & Trust the Number One Bank in Orange County. To date they have held their number one spot for five consecutive years, as voted by readers of The Orange County Register. Dr. Betty has worked with leaders from every walk of life building bridges and tearing down walls. She is often featured as the subject matter expert in leadership, business turnarounds, creating sustainable performance through value-based strategy and woman empowerment around the globe. Her values-based leadership style has presented Dr. Betty with opportunities to engage with international influential organizations such as The World Bank, Luxembourg business community, The Hong Kong Maple Society in Hong Kong, business communities in several continents and Global Business Organizations based in the U.S. Her work has been published in business and news publications & trade journals globally. Author of International Best-Selling book: #Values: The Secret to Top-Level Performance in Business & Life, Dr. Dr. Betty’s work has been featured in international, national and local media – television, radio and print. Endorsed by The Vatican as “a book every reader in the world must read,” Inc. Magazine named her book #Values among the Top 60 Best Business & Leadership Books Written by Women. Among many honors bestowed upon Dr. Uribe are: Global Woman Corporate Award, London 2019; First Woman in History to be inducted into the Rose Bowl Legacy Board; Fortune Magazine’s top 50 Most Powerful Latinas in Business (2017, 2018 & 2019); Los Angeles 500: Most Influential (2018, 2019); Recently featured in the cover of the Power issue of the Los Angeles Business Journal as one of ten Powerful Women in Los Angeles; The Most Prominent Latina in Los Angeles, Top 25 National Corporate Elite; Special Commendation by the President of Colombia, South America, Pepperdine University’s 2018 Distinguished Alumni Award & Commencement Speaker, and just returned from London where she was awarded The Global Woman Corporate Award 2019 for her global reach, business acumen and community support. Dr. Betty actively serves on several advisory boards and boards of directors in the US and abroad, across different sectors including business, education, the arts, culture and social responsibility. A mother of three, she and her love Juan Carlos Uribe reside in Southern California.